Wake Tech: Women’s Creative Retreat

Women’s Creative Retreat was a conceptual event I created while studying Advertising & Graphic Design at Wake Technical Community College. Tasked with dreaming up an event for creatives, I built mine around a personal passion: bringing creative women together to connect, collaborate, and encourage one another.

Centered on collaboration over competition, I developed the event concept, audience, brand, and marketing strategy from the ground up. The campaign targeted digitally savvy women business owners and creatives through social media, influencer outreach, email marketing, and direct-mail invitations—bringing together brand development, audience strategy, thoughtful design, and a healthy dose of personality.