Hey, y’all!

Hey, y’all!

I’m Meghan—a communications strategist, creative thinker, brand builder, and unapologetic hyper-organizer.

For more than 15 years, I’ve built a career around connecting people with ideas. Sometimes that means developing a communications strategy or shaping a brand. Sometimes it means writing the email, redesigning the website, directing a publication, building something in a CRM, or figuring out why the thing that should have launched three Tuesdays ago is still sitting in someone’s inbox.

I like all of it.

Today, I lead communications for Duke University’s Office of Undergraduate Admissions, bringing together strategy, storytelling, design, technology, and a whole lot of moving pieces. Over the years, I’ve led major website and publication redesigns, built digital campaigns and experiences, managed brands, budgets, vendors, and creative projects, grown social audiences, and collaborated with just about every kind of stakeholder imaginable.

But the part I enjoy most is making complicated things make sense.

Give me a big idea, a messy process, twelve stakeholders, an unreasonable number of browser tabs, and a deadline, and I’m in my element. I love finding the story, building the plan, bringing the right people together, and sweating the small details.

I’m still a fast-talking North Carolinian with a big laugh. I just have a few more spreadsheets now.

I’m especially good at...

Finding the story.
Brand strategy • Messaging • Copywriting • Audience strategy • Content development

Making the plan.
Integrated communications • Project management • Campaign strategy • Budgets • Timelines • Vendor management

Building the thing.
Digital experiences • Email + CRM • Websites • Publications • Social media • Creative production

Bringing people together.
Cross-functional collaboration • Creative direction • Stakeholder management • Mentorship • Presentations