Wake Tech: Brisk Morning Coffee

Brisk Morning Coffee was a branding project created as part of my Advertising & Graphic Design studies at Wake Technical Community College. Given the company concept and name, I was challenged to develop three distinct designs that worked together as a cohesive brand.

My approach paired modern typography with vibrant colors inspired by the regions where coffee is grown and harvested. Across the logo, packaging, and product mockups, consistent visual elements tied the designs together while distinguishing blonde, medium, and dark roasts. The project was an exercise in creating a flexible visual identity that could remain recognizable and consistent across multiple applications.