Animali Kidswear

Animali Kidswear, an affordable kid’s wear company, was in need of a logo, hangtag, and graphic shirt redesign. Primarily sold nationwide at a national, middle-tier retail corporation, Targét, Animali Kidswear’s ideal customers are lower- and middle-class families looking for high fashion items at a bargain price. By implementing a more modern logo, color scheme, and illustrating new minimalistic characters, all of the pieces such as a new hangtag and apparel design came together in a seamless, consistent package.