Wake Tech: Animali Kidswear

Animali Kidswear was a conceptual branding project created during my Advertising & Graphic Design studies at Wake Technical Community College. The assignment was to develop an affordable children’s clothing brand designed for a mass-market retail environment.

I created a playful but modern identity that could translate easily across retail applications, including a logo, hangtag, and graphic apparel. A bright color palette, friendly typography, and original minimalist animal characters created a cohesive system across each piece. The project challenged me to think about brand consistency, audience, and how a visual identity extends from a logo into the products and packaging customers actually experience.